Netflix's penetration rate Japan FY 2020-2023

Published by Statista Research Department, Aug 6, 2024

More than 26 percent of people in Japan used Netflix in fiscal year 2023. The penetration rate of the subscription video-on-demand (SVOD) service almost doubled since fiscal year 2020.

Share of people who use Netflix in Japan from fiscal year 2020 to 2023

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Sources

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Release date

June 2024

Region

Japan

Survey time period

December 2 to 8, 2023*

Number of respondents

1,500 respondents

Age group

13-69 years

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in December 2023 as figures for fiscal year 2023. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys, each with a sample size of 1,500 respondents.

Data prior to fiscal year 2023 come from previous reporting.

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Statistics on " Video-on-demand (VOD) services in Japan "

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Overview

6

Leading services

5

Penetration rates of leading services

6

Penetration rates of leading services by age group

6

Average consumption times

6

User behavior

6

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Topics

Streaming in JapanFilm industry in JapanMedia industry in JapanAnime industry in JapanApp usage in Japan
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