According to a May 2024 survey in China, over 45 percent of consumers buy packaged tea drinks to quench thirst, hydrate after exercise, or during leisure time. More than 20 percent also purchase when new flavors or IP collaborations are introduced.
Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024
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iiMedia Research. (July 17, 2024). Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/
iiMedia Research. "Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024." Chart. July 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/
iiMedia Research. (2024). Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/
iiMedia Research. "Preferred Moments for Buying Packaged Tea Drinks among Chinese Consumers as of May 2024." Statista, Statista Inc., 17 Jul 2024, https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/
iiMedia Research, Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024 Statista, https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/ (last visited December 23, 2024)
Preferred moments for buying packaged tea drinks among Chinese consumers as of May 2024 [Graph], iiMedia Research, July 17, 2024. [Online]. Available: https://www.statista.com/statistics/1483528/china-occasions-to-buy-packaged-tea-drinks/