Instagram change in engagement 2023-2024, by type of interaction

Published by
Stacy Jo Dixon,
Aug 5, 2024

Between 2023 and 2024, impressions on Instagram posts increased by 5.5 percent, while interactions on posts increased by 0.86 percent. Overall engagement rose by 4.3 percent between 2023 and 2024. For Instagram reels, engagement grew by 0.84 percent, year-over-year.

Year-over-year change of Instagram posts and reels engagement from 2023 to 2024, by type of interaction

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Special properties

353,670 Instagram accounts, 15,365,25 Instagram posts

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Instagram advertising and marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Instagram advertising and marketing

Overview

4

Competitors

4

Usage

5

Metrics

5

Successful brands

3

Influencers

6

Audience

6

Further Content: You might find this interesting as well

Topics

Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.