A survey conducted in the third quarter of 2023 among mobile gamers in the United States and Canada found that over half of respondents felt that real gameplay footage was a very important factor when watching an ad in order to decide on downloading a mobile game.
Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023
Original question: On a scale of 1-5, how important is it to see real gameplay footage in a mobile game advertisement in order for you to consider clicking on the ad and downloading the game?
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Mistplay. (October 23, 2023). Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/
Mistplay. "Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023." Chart. October 23, 2023. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/
Mistplay. (2023). Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/
Mistplay. "Importance of Seeing Real Gameplay Footage in Ads for a Mobile Game According to Mobile Gamers in The United States and Canada during 3rd Quarter 2023." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/
Mistplay, Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023 Statista, https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/ (last visited January 10, 2025)
Importance of seeing real gameplay footage in ads for a mobile game according to mobile gamers in the United States and Canada during 3rd quarter 2023 [Graph], Mistplay, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1483501/us-canada-mobile-gameplay-footage-importance-ads/
