According to data from the third quarter of 2023, lifestyle games ranked first for share of spenders by day 30, while strategy games came first for average repeat purchase rate. Mobile RPG games claimed the top spot for average purchase value.
Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics
(index score)
based on Mistplay platform environment, wider industry metrics may vary
Supplementary notes
The Mistplay loyalty rating is a holistic score which encompasses each game's rating across six key metrics – three monetization-based KPIs and three engagement-based KPIs.
Monetization KPI: share of spenders (D30), average repeat purchase rate, average purchase value
Engagement KPI: retention (D30), average sessions per user, average playtime per session per user
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Mistplay. (October 23, 2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics (index score) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/
Mistplay. "Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics (index score)." Chart. October 23, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/
Mistplay. (2023). Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics (index score). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/
Mistplay. "Most Popular Mobile Gaming Genres Worldwide during 3rd Quarter 2023, Based on Select Monetization Metrics (Index Score)." Statista, Statista Inc., 23 Oct 2023, https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/
Mistplay, Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics (index score) Statista, https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/ (last visited November 22, 2024)
Most popular mobile gaming genres worldwide during 3rd quarter 2023, based on select monetization metrics (index score) [Graph], Mistplay, October 23, 2023. [Online]. Available: https://www.statista.com/statistics/1483493/mobile-gaming-genres-monetization-metrics/
