Most popular café brands among Indians 2023

Published by Sandhya Keelery, Sep 5, 2024

In an online survey conducted in October 2023 among India's urban population, approximately 50 percent of respondents reported Starbucks as their preferred café brand. Barista followed, with 20 percent expressing their preference. MBA Chai Wala, which started in 2016 with its unique marketing strategy, has become popular among males and the younger generation.

Most popular café brands among Indians as of October 2023

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Release date

October 2023

Region

India

Survey time period

October 3 to 6, 2023

Number of respondents

1,036 respondents

Age group

18 years and older

Special properties

Urban population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these coffee shops/ tea lounges brands do you prefer the most? Please select maximum 3 choices."

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