According to data from the third quarter of 2023, RPG games scored highest in mobile gaming user loyalty. Mobile RPG gaming titles scored a loyalty rating of 75 index points ahead of strategy games (scoring 70 points) and simulation games (67 points). Among the metrics tracked for the overall loyalty score, RPGs ranked first in terms of average purchase value and average playtime per session per user.
October 2023
Worldwide
2022 to H1 2023
500 mobile games
based on Mistplay platform environment, wider industry metrics may vary
The Mistplay loyalty rating is a holistic score which encompasses each game's rating across six key metrics – three monetization-based KPIs and three engagement-based KPIs.
Monetization KPI: share of spenders (D30), average repeat purchase rate, average purchase value
Engagement KPI: retention (D30), average sessions per user, average playtime per session per user
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Market overview
Market segments
Popular titles
Spotlight: Honor of Kings
Chinese homegrown titles
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
