A survey between December 2023 and January 2024 found that 45 percent of high-value mobile gaming spenders in the United States and Canada stated that loyalty programs for in-game items would definitely increase their likelihood to spend money. A further 39 percent of mid-value spenders also stated the same about the ability to could earn rewards like gift cards or redeemable in-game currency.
Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024
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Mistplay. (March 25, 2024). Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/
Mistplay. "Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/
Mistplay. (2024). Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/
Mistplay. "Loyalty Program Impact on In-game Spending According to Mobile Game Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/
Mistplay, Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/ (last visited January 10, 2025)
Loyalty program impact on in-game spending according to mobile game spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1483338/us-canada-mobile-app-loyalty-program-impact-on-in-game-spend-likelihood/
