A survey conducted between December 2023 and January 2024 found that 43 percent of high-value mobile gaming spenders in the United States and Canada preferred to find out about in-app purchase offers via in-app promos such as pop-ups or banners. Only 13 percent of high-value spenders claimed push notifications as their preferred information channel for IAP offers.
Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024
Characteristic
High-value spenders
Mid-value spenders
Low-value spenders
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mistplay. (March 25, 2024). Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. "Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. (2024). Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay. "Preferred Way of Finding out about Iap Offers According to Mobile Game Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/
Mistplay, Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/ (last visited August 25, 2024)
Preferred way of finding out about IAP offers according to mobile game spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1483287/us-canada-mobile-app-in-game-iap-offers-find-out/