According to a survey conducted in May 2024, 45 percent of respondents in the United States were somewhat willing to purchase premium products or services from companies with stronger data protection policies. The same trend can be noticed among different age groups, as more than 40 percent of U.S. respondents in each age group were somewhat willing to buy premium products when it came to data protection. Around half of respondents aged between 25 and 44 were willing to pay extra for better data security, while a comparatively smaller share of 42 percent among respondents aged 18 to 24 years old were willing to do so.
Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age
The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CivicScience. (May 12, 2024). Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/
CivicScience. "Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age." Chart. May 12, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/
CivicScience. (2024). Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/
CivicScience. "Share of Adults in The United States Who Are Willing to Pay for Premium Products and Services with Stronger Data Protection Features as of May 2024, by Age." Statista, Statista Inc., 12 May 2024, https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/
CivicScience, Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age Statista, https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/ (last visited August 25, 2024)
Share of adults in the United States who are willing to pay for premium products and services with stronger data protection features as of May 2024, by age [Graph], CivicScience, May 12, 2024. [Online]. Available: https://www.statista.com/statistics/1483284/us-premium-product-purchase-willingness-data-protection-by-age/
