Sponsored products are a key ad format that companies invest in on Amazon Prime Days. In 2024, sponsored products accounted for 85.8 percent of ad-driven sales and had an advertising cost of sales of 27.5 percent. Due to the good performance, brands increased their spending on sponsored products by nearly 82 percent.
Key figures on sponsored products during Amazon Prime Days in 2024
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Acadia.io. (July 18, 2024). Key figures on sponsored products during Amazon Prime Days in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/
Acadia.io. "Key figures on sponsored products during Amazon Prime Days in 2024." Chart. July 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/
Acadia.io. (2024). Key figures on sponsored products during Amazon Prime Days in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/
Acadia.io. "Key Figures on Sponsored Products during Amazon Prime Days in 2024." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/
Acadia.io, Key figures on sponsored products during Amazon Prime Days in 2024 Statista, https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/ (last visited December 21, 2024)
Key figures on sponsored products during Amazon Prime Days in 2024 [Graph], Acadia.io, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1483276/sponsored-products-during-amazon-prime-days/