Key figures on sponsored products during Amazon Prime Days 2024

Published by Statista Research Department, Aug 2, 2024

Sponsored products are a key ad format that companies invest in on Amazon Prime Days. In 2024, sponsored products accounted for 85.8 percent of ad-driven sales and had an advertising cost of sales of 27.5 percent. Due to the good performance, brands increased their spending on sponsored products by nearly 82 percent.

Key figures on sponsored products during Amazon Prime Days in 2024

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Release date

July 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

Data based on Acadia customers

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Statistics on " Amazon Prime Day "

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Overview

5

Prime Day sales

7

Online shopping

7

Online advertising

4

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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