Reasons for mobile game in-app purchases in U.S. and Canada 2024

Reasons for making in-game purchases according to mobile game spenders in the United States and Canada as of January 2024

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Release date

March 2024

Region

Canada, United States

Survey time period

December 2023 to January 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Mistplay platform users; wider industry metrics may vary

Supplementary notes

The source defines spender cohorts as follows:

High-value spender: $100 USD+

Mid-value spender: $10-99 USD

Low-value spender: <$10 USD

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Statistics on " Mobile gaming market in the United States "

Other statistics that may interest you Mobile gaming market in the United States

Overview

6

Monetization

5

Leading publishers

7

Leading apps

7

Leading genres

5
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