In 2024, the number of brands using Prime Exclusive Discounts (PED) during Amazon Prime Days has increased, compared to 2023. Over 40 percent of brands chose this promotion type, while only 21 percent of them did the same in the previous years. Coupon codes were the second-msot used promotion format, with nearly 37 percent of brands using them.
Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Acadia.io. (July 18, 2024). Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. "Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format." Chart. July 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. (2024). Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io. "Share of Brands Setting up Promotions on Amazon Prime Days in 2023 and 2024, by Format." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
Acadia.io, Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format Statista, https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/ (last visited December 21, 2024)
Share of brands setting up promotions on Amazon Prime Days in 2023 and 2024, by format [Graph], Acadia.io, July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1483214/performance-of-promo-types-on-amazon-prime-days/
