In 2024, the investment in advertisement on the Amazon Demand Side Platform (DSP) increased by 143 percent, compared to the 2023 edition. In the United States, advertisers planning programmatic campaigns saw impressions surge by 177 percent, while cost-per-mille declined by 12 percent.
Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024
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Year-over-year ercentage change
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Tinuiti. (July 23, 2024). Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/
Tinuiti. "Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024." Chart. July 23, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/
Tinuiti. (2024). Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/
Tinuiti. "Performance of Amazon Demand Side Platform (Dsp) Ads on Prime Days in The U.S. in 2024." Statista, Statista Inc., 23 Jul 2024, https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/
Tinuiti, Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024 Statista, https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/ (last visited August 24, 2024)
Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024 [Graph], Tinuiti, July 23, 2024. [Online]. Available: https://www.statista.com/statistics/1483204/amazon-dsp-performance-on-prime-days-united-states/