Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. 2024

Published by Statista Research Department, Aug 2, 2024

In 2024, the investment in advertisement on the Amazon Demand Side Platform (DSP) increased by 143 percent, compared to the 2023 edition. In the United States, advertisers planning programmatic campaigns saw impressions surge by 177 percent, while cost-per-mille declined by 12 percent. 

Performance of Amazon Demand Side Platform (DSP) ads on Prime Days in the U.S. in 2024

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Release date

July 2024

Region

North America, United States

Survey time period

2024

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Statistics on " Amazon Prime Day "

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Other statistics that may interest you Amazon Prime Day

Overview

5

Prime Day sales

7

Online shopping

7

Online advertising

4

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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