During Prime Days 2024, electronics were the most discounted products on Amazon, with promotional depth of 34 percent. Beauty and personal care products, as well as tools and home improvement were discounted by 29 percent, on average.
Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category
Data based on 800 to 1000 best-selling products (representative sample) within each category, covering both Prime Day and non-Prime Day periods in July 2024.Â
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Impact Analytics, Inc.. (July 18, 2024). Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/
Impact Analytics, Inc.. "Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category." Chart. July 18, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/
Impact Analytics, Inc.. (2024). Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/
Impact Analytics, Inc.. "Average Discount Rates of Products Sold on Amazon on Prime Days in 2023 and 2024, by Category." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/
Impact Analytics, Inc., Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category Statista, https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/ (last visited November 21, 2024)
Average discount rates of products sold on Amazon on Prime Days in 2023 and 2024, by category [Graph], Impact Analytics, Inc., July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1483166/amazon-prime-days-average-discount-rate-by-category/
