In 2024, around 17.4 million people in the German-speaking population aged 14 and over were particularly interested in nature conservation and the protection of the environment. On the other hand, there were around 17.6 billion people stating that they were hardly or not at all interested in environmental protection in the same year.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Interest of the German population in nature and environmental protection from 2019 to 2024
(in millions of people)
Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.
Information on the total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.
2024: 23,485 respondents, representing 70.48 million people.
Further information on methodology available here.
This question was asked during the survey in the following wording: "It is often the case that you want to know more about one thing, but you're less interested in another. Could you please look at the cards here and distribute them on this sheet, depending on how interested you are. You can see what is written here. Topic: "Nature and environmental protection". "
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IfD Allensbach. (June 18, 2024). Interest of the German population in nature and environmental protection from 2019 to 2024 (in millions of people) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/
IfD Allensbach. "Interest of the German population in nature and environmental protection from 2019 to 2024 (in millions of people)." Chart. June 18, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/
IfD Allensbach. (2024). Interest of the German population in nature and environmental protection from 2019 to 2024 (in millions of people). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/
IfD Allensbach. "Interest of The German Population in Nature and Environmental Protection from 2019 to 2024 (in Millions of People)." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/
IfD Allensbach, Interest of the German population in nature and environmental protection from 2019 to 2024 (in millions of people) Statista, https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/ (last visited December 19, 2024)
Interest of the German population in nature and environmental protection from 2019 to 2024 (in millions of people) [Graph], IfD Allensbach, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1483160/interest-in-environmental-protection-germany/