Royal Caribbean Cruises invested 506 million U.S. dollars in advertising in 2023. Out of the total, 379 million was spent on media advertising and 127 million on brochure, pormotion, and direct mail.
Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023
(in billion U.S. dollars)
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Royal Caribbean International. (February 21, 2024). Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. "Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars)." Chart. February 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. (2024). Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International. "Advertising Costs of Royal Caribbean Cruises Ltd. Worldwide from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/
Royal Caribbean International, Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/ (last visited November 22, 2024)
Advertising costs of Royal Caribbean Cruises Ltd. worldwide from 2018 to 2023 (in billion U.S. dollars) [Graph], Royal Caribbean International, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1483034/royal-caribbean-cruises-ad-spend/