Attention paid to in-game mobile ads in U.S. and Canada 2024
A survey conducted between December 2023 and January 2024 found that nearly four in ten in-game mobile spenders typically ignored and disengaged with all in-game advertisements.
Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024
Source
In cooperation with
Release date
March 2024
More information
Region
Canada, United States
Survey time period
December 2023 to January 2024
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
Mistplay platform users; wider industry metrics may vary
Supplementary notes
The source defines spender groups as follows:
High-value spender: $100 USD+
Mid-value spender: $10-99 USD
Low-value spender: <$10 USD
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Advertising in Canada
Overview
5
- Premium Statistic Advertising spending worldwide 2024, by region
- Premium Statistic Ad spending in North America 2017-2029
- Premium Statistic Change in advertising spending in North America 2018-2029, by medium
- Premium Statistic Distribution of traditional & digital ad spending in North America 2024, by country
- Premium Statistic Digital ad spending in North America 2017-2029
Canadian ad market at a glance
6
- Premium Statistic Traditional and digital media advertising spending in Canada 2023-2028
- Premium Statistic Canada advertising spending change 2015-2025
- Premium Statistic Advertising and related services operating revenue in Canada 2015-2022
- Premium Statistic Advertising and related services operating expenses in Canada 2015-2022
- Premium Statistic Share of advertising and related services sales in Canada 2015-2022, by client type
- Premium Statistic Most effective media agencies in the U.S. & Canada 2023
Traditional advertising in Canada
5
- Premium Statistic Canada TV advertising revenue 2015-2023
- Premium Statistic TV ad spend by type in Canada 2015-2023
- Premium Statistic Canada: radio advertising revenue 2015-2023
- Premium Statistic Radio ad spend in Canada 2015-2023, by radio type
- Premium Statistic Canada: newspaper advertising revenue 2015-2022
Digital advertising in Canada
8
- Premium Statistic Digital ad spending in Canada 2023-2028
- Premium Statistic Digital Market Outlook: digital advertising revenue in Canada 2019-2028, by format
- Premium Statistic Mobile ad spend in Canada 2019-2028, by format
- Premium Statistic Digital Market Outlook: social media ad spend in Canada 2018-2027, by device
- Premium Statistic Retail media ad spend in Canada 2022-2027
- Premium Statistic Programmatic ad spend in Canada 2017-2028
- Premium Statistic Share of B2B tech marketers using AI for content creation worldwide 2024
- Premium Statistic Social media ad reach in Canada 2024, by platform & gender
Consumer insights
8
- Premium Statistic Non-digital advertising touchpoints in Canada 2024
- Premium Statistic Digital advertising touchpoints in Canada 2024
- Premium Statistic Attitudes towards online advertising in Canada 2024
- Premium Statistic Sources of inspiration for new products in Canada 2024
- Premium Statistic Brand purchase criteria in Canada 2024
- Premium Statistic Drivers of online recommendations in Canada 2023
- Premium Statistic Most popular influencer genres in Canada 2024
- Premium Statistic Canadian users who thought they would use influencer recommendations more 2023
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Mistplay. (March 25, 2024). Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. "Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. (2024). Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay. "Attention Paid to In-game Ads According to Mobile Gaming Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/
Mistplay, Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/ (last visited December 18, 2024)
Attention paid to in-game ads according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1482805/us-canada-mobile-gaming-in-ad-attention/