A survey conducted between December 2023 and January 2024 found that 71 percent of high-value mobile gaming spenders in the United States and Canada were motivated to click on an ad to download a new game if the gameplay looked like something they would enjoy.
Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024
Characteristic
High-value spenders
Mid-value spenders
Low-value spenders
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Mistplay. (March 25, 2024). Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/
Mistplay. "Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024." Chart. March 25, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/
Mistplay. (2024). Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/
Mistplay. "Motivations to Click on An Ad and Download a New Game According to Mobile Gaming Spenders in The United States and Canada as of January 2024." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/
Mistplay, Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024 Statista, https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/ (last visited August 25, 2024)
Motivations to click on an ad and download a new game according to mobile gaming spenders in the United States and Canada as of January 2024 [Graph], Mistplay, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1482802/us-canada-new-mobile-game-ad-click-motivation/