On Amazon, the discount rate applied on products during Prime Days usually grows more than in other times of the year. In 2024, this was especially the case for electronics, cell phones, and accessories. For this product categories, discount rates surged by 21 and 17 percent, respectively. The change was moderate for beauty and personal care products, with only 13 percent increase.
Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category
Data based on 800 to 1000 best-selling products (representative sample) within each category, covering both Prime Day and non-Prime Day periods in July 2024.
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Impact Analytics, Inc.. (July 18, 2024). Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. "Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category." Chart. July 18, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. (2024). Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc.. "Average Growth in Discount Rates of Products Sold on Amazon before and on Prime Days 2024, by Category." Statista, Statista Inc., 18 Jul 2024, https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
Impact Analytics, Inc., Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category Statista, https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/ (last visited December 30, 2024)
Average growth in discount rates of products sold on Amazon before and on Prime Days 2024, by category [Graph], Impact Analytics, Inc., July 18, 2024. [Online]. Available: https://www.statista.com/statistics/1482576/amazon-prime-days-average-discount-rate-growth-by-category/
