Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowShipments share of AI smartphones worldwide 2023-2028
The shipment share of AI-capable smartphones is forecast to increasingly grow between 2023 and 2028 at a CAGR of 63%. In 2024, AI smartphones were forecast to account for around 16 percent of the total smartphone shipments, with this number expected to reach 54 percent in 2028.
AI progressively being implemented in consumer tech
Recent times have been all about artificial intelligence (AI) and AI tools like ChatGPT. As a response, consumer electronics vendors are working on embedding their AI models in their devices, starting the era of AI consumer tech devices. In coming years, AI-capable devices are expected to take on the tech industry. For instance, around 32 percent of the smartphones forecast to be shipped in 2025 will be AI smartphones, and 43 percent of PCs shipped in that same year will be AI PCs.
Smartphones: a flourishing and competitive market
The addition of AI-capable smartphones will contribute to the growth of the global smartphone market, the revenue of which will increase in the near future, peaking at over 560 billion U.S. dollars by 2029. Similarly, the number of smartphone subscriptions will steadily raise in that period. The smartphone industry is quite competitive, with Apple and Samsung being the main leaders. In 2024, Samsung was the leading vendor, holding a share of almost 20 percent. Apple followed, with a market share of around 16 percent.
