A U.S. study carried out in 2024 asked shoppers if they ever discovered or purchased a new product they wouldn't have known otherwise thanks to product recommendations. This happened a few times to 57 percent of shoppers aged 18 to 24 years old. Another 59 percent of shoppers between 35 and 39 years old said they had been influenced by product recommendations.
Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group
Respondents were asked: 'Has a product recommendation on a website led you to purchase or discover a new product that you wouldn’t have know about otherwise?'
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Bizrate Insights. (January 31, 2024). Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate Insights. "Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate Insights. (2024). Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate Insights. "Share of Shoppers Purchasing or Discoverying New Products after Having Seen Product Recommendations in The United States in 2024, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
Bizrate Insights, Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/ (last visited December 21, 2024)
Share of shoppers purchasing or discoverying new products after having seen product recommendations in the United States in 2024, by age group [Graph], Bizrate Insights, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1482426/product-discovery-through-product-recommendations-united-states-by-age-group/
