Live TV versus online video: global consumption trends 2021-2023

Published by Laura Ceci, Aug 5, 2024

According to a survey of global consumers conducted between 2021 and the end of 2023, watching live television was consistently more popular than online video consumption in the examined period. In the fourth quarter of 2024, 61 percent of global consumers reported watching streamed video content, while the share of consumers worldwide reporting watching live television was approximately 67 percent.

Share of consumers worldwide who watched video content online or on live television from 1st quarter 2021 to 4th quarter of 2024

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Source

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Release date

February 2024

Region

Worldwide

Survey time period

Q1 2021 to Q4 2023

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question:"Which of the following activities have you done in the last month?"

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Topics

Live streamingVideo gaming market in the United StatesE-Commerce in ChinaLivestream commerceGaming video content worldwide
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