A U.S. study carried out in 2024 asked shoppers how often product recommendations influenced them when shopping online. About a third of them stated that happened occasionally, but it depended on the products they were looking for. Consumers aged 18 to 24 years were the outliers, with 40 percent of them reporting to have purchased occasionally based on product recommendations.
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age
Characteristic
Almost always
Sometimes, but only if it is something I need anyway
Occassionally, but it depends on what I was looking for
Respondents were asked: 'How often do you make a purchase, or add to your purchase, based on product recommendations on a website while online shopping?'
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Bizrate Insights. (January 31, 2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/
Bizrate Insights. "Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age." Chart. January 31, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/
Bizrate Insights. (2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/
Bizrate Insights. "Share of Shoppers Purchasing Online Based on Product Recommendations in The United States in 2024, by Frequency and Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/
Bizrate Insights, Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age Statista, https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/ (last visited December 30, 2024)
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency and age [Graph], Bizrate Insights, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1482420/product-recommendations-driving-purchases-by-frequency-and-age-united-states/
