A U.S. study carried out in 2024 asked shoppers how often product recommendations influenced them when shopping online. About a third of them stated that happened occasionally, but it depended on the products they were looking for. Another 21 percent answered they sometimes made purchases based on product recommendations, but only if it was something they needed anyway.
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency
Respondents were asked: 'How often do you make a purchase, or add to your purchase, based on product recommendations on a website while online shopping?'
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bizrate Insights. (January 31, 2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/
Bizrate Insights. "Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/
Bizrate Insights. (2024). Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/
Bizrate Insights. "Share of Shoppers Purchasing Online Based on Product Recommendations in The United States in 2024, by Frequency." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/
Bizrate Insights, Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency Statista, https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/ (last visited December 21, 2024)
Share of shoppers purchasing online based on product recommendations in the United States in 2024, by frequency [Graph], Bizrate Insights, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1482405/product-recommendations-driving-purchases-by-frequency-united-states/
