Shoppers opinions on product recommendations in the U.S. 2024, by age group

Published by Daniela Coppola, Jul 30, 2024

A U.S. study asked shoppers how they felt when a website suggested or recommended products they liked. Nearly half of respondents aged 30 to 34 years old liked seeing product recommendations that were related to what they bought. Older consumers were less enthousiatic about them, with only 22 percent of respondents aged 65 years or over thinking the same. 17 percent of U.S. shoppers from this age group did not like product recommendations as they felt intrusive.

Shoppers' opinions about online product recommendations in the United States in 2024, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

2024

Region

United States

Survey time period

January 2024

Number of respondents

2,858 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked: 'How do you feel when a website suggests or recommends other products you may like?'

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce checkout behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce checkout behavior

Overview

4

Online orders

6

Cart abandonment

7

Conversion

7

Digital payment preferences

6

Spotlight: Buy now, pay later in the U.S.

5

Further Content: You might find this interesting as well

Topics

Online shopping behavior in the UKE-commerce in the United Kingdom (UK)Gen Z online shopping behaviorOnline shopping behavior in the United StatesOnline grocery shopping in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.