A U.S. study investigated the use of product recommendations as of january 2024. According to the findings, young consumers tend to use online recommendations more than older ones. Over 40 percent of U.S. shoppers aged 25 to 39 years old looked for product recommendations online, and 40 pecent of gen Z consumers aged 18 to 24 years old did the same. In turn, nearly 60 percent of shoppers aged 60 to 64 years noticed product recommendations but did not look for them.
Share of consumers using online product recommendations in the United States in 2024, by age group
Characteristic
Yes, I look for recommendations
Yes, but only if they’re relevant to what I’m looking for/personalized
I notice recommendations, but I don’t look for them
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Share of consumers using online product recommendations in the United States in 2024, by age group
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Bizrate Insights. (January 31, 2024). Share of consumers using online product recommendations in the United States in 2024, by age group [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/
Bizrate Insights. "Share of consumers using online product recommendations in the United States in 2024, by age group." Chart. January 31, 2024. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/
Bizrate Insights. (2024). Share of consumers using online product recommendations in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/
Bizrate Insights. "Share of Consumers Using Online Product Recommendations in The United States in 2024, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/
Bizrate Insights, Share of consumers using online product recommendations in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/ (last visited April 01, 2025)
Share of consumers using online product recommendations in the United States in 2024, by age group [Graph], Bizrate Insights, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1482341/shoppers-using-product-recommendations-united-states-by-age-group/
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