A 2024 survey revealed that five percent of consumers in the United States would be willing to pay more than 50 percent more for sustainable hotels. Meanwhile, 58 percent of consumers wouldn't be willing to pay more for sustainable hotels.
Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024
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YouGov. (April 10, 2024). Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. "Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024." Chart. April 10, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. (2024). Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. "Willingness of Consumers to Pay More for Sustainable Hotels in The United States as of January 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov, Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 Statista, https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/ (last visited December 21, 2024)
Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 [Graph], YouGov, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/