A 2024 survey revealed that five percent of consumers in the United States would be willing to pay more than 50 percent more for sustainable hotels. Meanwhile, 58 percent of consumers wouldn't be willing to pay more for sustainable hotels.
Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024
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Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024
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YouGov. (April 10, 2024). Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 [Graph]. In Statista. Retrieved April 07, 2025, from https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. "Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024." Chart. April 10, 2024. Statista. Accessed April 07, 2025. https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. (2024). Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024. Statista. Statista Inc.. Accessed: April 07, 2025. https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov. "Willingness of Consumers to Pay More for Sustainable Hotels in The United States as of January 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
YouGov, Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 Statista, https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/ (last visited April 07, 2025)
Willingness of consumers to pay more for sustainable hotels in the United States as of January 2024 [Graph], YouGov, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1482318/willingness-pay-sustainable-hotels-us/
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