During a January 2024 survey among marketers in the United States, United Kingdom, Australia, and Canada, 21 percent of respondents said they would revolve their U.S. sponsorship around the Olympics that year. This was followed by 20 percent of respondents mentioning the NFL, while 18 percent cited the NBA.
Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024
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eMarketer. (July 25, 2024). Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/
eMarketer. "Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024." Chart. July 25, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/
eMarketer. (2024). Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/
eMarketer. "Leading Sporting Events around Which Sponsorship Efforts in The United States Will Revolve throughout The Year According to Marketers Worldwide as of January 2024." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/
eMarketer, Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 Statista, https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/ (last visited September 27, 2024)
Leading sporting events around which sponsorship efforts in the United States will revolve throughout the year according to marketers worldwide as of January 2024 [Graph], eMarketer, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/1482280/leading-sports-events-sponsorships/
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