During a survey carried out in 2024, 66 percent of responding consumers from Germany stated that it was important for them that brands they purchase or used were headquartered in Germany. In India, brand headquarters was named as an important purchase criterion by 80 percent of respondents.
Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (July 26, 2024). Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved August 17, 2024, from https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed August 17, 2024. https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: August 17, 2024. https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them That Brands They Bought or Used Were Headquartered in Their Country in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/
Edelman, Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/ (last visited August 17, 2024)
Share of consumers who said it was important for them that brands they bought or used were headquartered in their country in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482257/importance-brand-hq-purchase-worldwide/
