During a survey carried out in 2024, 69 percent of responding consumers from Germany stated that it was important for them that brands they purchase or used had a clear mission. In China, brand mission was named as an important purchase criterion by 83 percent of respondents.
Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024
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Edelman. (July 26, 2024). Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them That Brands They Bought or Used Had a Clear Mission in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/
Edelman, Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/ (last visited November 22, 2024)
Share of consumers who said it was important for them that brands they bought or used had a clear mission in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482256/importance-brand-mission-purchase-worldwide/
