During a survey carried out in 2024, 77 percent of responding consumers from Germany stated that it was important for them that brands they bought or used had a good reputation. In Brazil and China, brand reputation was named as an important purchase criterion by 92 percent of respondents.
Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (July 26, 2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. (2024). Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman. "Share of Consumers Who Said It Was Important for Them That Brands They Bought or Used Had a Good Reputation in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
Edelman, Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/ (last visited December 22, 2024)
Share of consumers who said it was important for them that brands they bought or used had a good reputation in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482253/importance-brand-reputation-purchase-worldwide/
