During a survey carried out in 2024, 80 percent of responding consumers from Germany stated that it was important for them that they trusted a brand they purchase or used. In Japan, brand trust was named as an important purchase criterion by 94 percent of respondents.
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024
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Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024
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Edelman. (July 26, 2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph]. In Statista. Retrieved April 14, 2025, from https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. "Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed April 14, 2025. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. (2024). Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024. Statista. Statista Inc.. Accessed: April 14, 2025. https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman. "Share of Consumers Who Said It Was Important for Them to Trust Brands They Bought or Used in Selected Countries Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
Edelman, Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide (last visited April 14, 2025)
Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482252/importance-brand-trust-purchase-worldwide/?hubs_content=blog.hubspot.com%2F&hubs_content-cta=Creating%2520Your%2520Brand%2520Voice%253A%2520A%2520Complete%2520Guide
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