Importance of brand trust in purchase process worldwide 2024

Share of consumers who said it was important for them to trust brands they bought or used in selected countries worldwide as of April 2024

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Source

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Release date

July 2024

Region

Worldwide

Survey time period

April 13 to 24, 2024

Number of respondents

15,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

¹ Average does not include Indonesia.

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