During a survey carried out in 2024 in 14 countries across the world, 86 percent of responding consumers stated that it was important for them that the brand they purchased had a good reputation. The most often named criteria were 'good value for the money' and 'offers the best quality.'
Brand purchase criteria according to consumers worldwide as of April 2024
The survey was carried out in 14 countries: Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, South Korea, United Arab Emirates, the United Kingdom, and the United States.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (July 26, 2024). Brand purchase criteria according to consumers worldwide as of April 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. "Brand purchase criteria according to consumers worldwide as of April 2024." Chart. July 26, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. (2024). Brand purchase criteria according to consumers worldwide as of April 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/
Edelman. "Brand Purchase Criteria According to Consumers Worldwide as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/
Edelman, Brand purchase criteria according to consumers worldwide as of April 2024 Statista, https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/ (last visited November 22, 2024)
Brand purchase criteria according to consumers worldwide as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482244/brand-purchase-criteria-worldwide/
