During a survey carried out in 2024 in South Africa, 89 percent of responding consumers stated that it was important for them that the brand they purchased had a good reputation. The most often named criteria was 'good value for the money' and 'offers the best quality.'
Brand purchase criteria according to consumers in South Africa as of April 2024
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Edelman. (July 26, 2024). Brand purchase criteria according to consumers in South Africa as of April 2024 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/
Edelman. "Brand purchase criteria according to consumers in South Africa as of April 2024." Chart. July 26, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/
Edelman. (2024). Brand purchase criteria according to consumers in South Africa as of April 2024. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/
Edelman. "Brand Purchase Criteria According to Consumers in South Africa as of April 2024." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/
Edelman, Brand purchase criteria according to consumers in South Africa as of April 2024 Statista, https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/ (last visited November 24, 2024)
Brand purchase criteria according to consumers in South Africa as of April 2024 [Graph], Edelman, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1482232/brand-purchase-criteria-south-africa/
