A 2024 survey revealed that only two percent of consumers in Great Britain would be willing to pay more than 50 percent more for sustainable hotels. Meanwhile, 51 percent of respondents said they wouldn't pay more for sustainable hotels.
Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024
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YouGov. (April 10, 2024). Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/
YouGov. "Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024." Chart. April 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/
YouGov. (2024). Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/
YouGov. "Willingness of Consumers to Pay More for Sustainable Hotels in Great Britain as of January 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/
YouGov, Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024 Statista, https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/ (last visited December 23, 2024)
Willingness of consumers to pay more for sustainable hotels in Great Britain as of January 2024 [Graph], YouGov, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1482159/willingness-pay-sustainable-hotels-great-britain/