![D. Tighe](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2272_1711465727.png)
D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowAs of July 2024, about a fifth of customers in the United Kingdom (UK) stated that they preferred receiving basic service without additional features or benefits from organizations, in order to get the lowest possible price. The share of UK customers who were willing to pay more in order to get excellent service was consistently higher than the share of people who preferred the lowest cost and no frills service
In a 2024 survey, trust was the leading reason that UK consumers gave when asked why they preferred to pay more for excellent service. Some respondents also answered that receiving excellent service made them feel happier, and was thus, worth paying for.
From 2023 to 2024, UK consumers changed their spending patterns. Due to increased essential costs, more than half of shoppers in the United Kingdom decreased their non-essential spending, but they were still willing to spend extra for excellent service and the peace of mind it provided.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Marketer insights
Consumer insights
Data usage
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.