Nubank and RappiCard were by far the most well-known, popular, and used neobank in Mexico in 2023. According to Statista Consumer Insights, 71 percent of the respondents knew these two app-based challenger banks. In terms of popularity, Nubank led the ranking, and the Brazilian neobank was also the most widely used neobank.
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand." Chart. December 13, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Mexico in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand Statista, https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/ (last visited December 03, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Mexico in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1481954/mexico-neobanking-neobrokerage-popularity-awareness-usage/
