According to a survey conducted in 2023, the highest share of consumers in Europe purchased and researched goods across channels in the last three months. In fact, over 45 percent of consumers used both channels for their product shopping and research needs. The percentage of European consumers who only made use of online channels was considerably lower.
Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023
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McKinsey & Company. (December 3, 2023). Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/
McKinsey & Company. "Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023." Chart. December 3, 2023. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/
McKinsey & Company. (2023). Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/
McKinsey & Company. "Leading Shopping Channels Used by Consumers for Purchasing and Researching Products in Europe in The Last Three Months in 2023." Statista, Statista Inc., 3 Dec 2023, https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/
McKinsey & Company, Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023 Statista, https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/ (last visited December 27, 2024)
Leading shopping channels used by consumers for purchasing and researching products in Europe in the last three months in 2023 [Graph], McKinsey & Company, December 3, 2023. [Online]. Available: https://www.statista.com/statistics/1481944/channels-used-for-buying-and-researching-goods-europe/
