Share of wine consumers buying NZ produced wine New Zealand 2023, by variety

Share of regular wine drinkers purchasing domestically produced wine in New Zealand as of October 2023, by variety

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Release date

February 2024

Region

New Zealand

Survey time period

October 2023

Number of respondents

1,017 respondents

Special properties

those who have bought New Zealand wine recently and are likely to buy again

Supplementary notes

Survey question: What are they [New Zealand wine buyers amongst regular wine drinkers] drinking and how have they changed?

Multiple responses were possible. 

Only the top 5 varieties from each wine category are represented. 

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