Leading brands for men's facial care Germany 2023, by number of users

Published by Statista Research Department, Oct 7, 2024

Nivea Men was the leading brand in terms of men's facial care (including beard care) in Germany in 2023, with around 6.48 million users. L'Oréal Men Expert and Gillette Series rounded off the top three.

Leading brands for men's facial care (including beard care) in Germany in 2023, by number of users (in 1,000s)

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Release date

July 2024

Region

Germany

Survey time period

January 1 to December 31, 2023

Number of respondents

10,078 respondents

Age group

15 years and older

Special properties

Computer-based web interviews

Supplementary notes

Figures estimated by the source based on survey responses.

10,078 respondents from Germany, projection to around 70 million people.

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