Marketing priorities in Europe 2024

Published by Statista Research Department, Oct 9, 2024

During a late 2023 survey, artificial intelligence (AI)was revealed to be the leading marketing priority for senior marketers in Europe, named by 45 percent of respondents. Ten percent named influencer marketing in that context.

Marketing priorities in Europe in 2024

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Release date

February 2024

Region

Europe

Survey time period

November 24 to December 15, 2023

Number of respondents

1,287 respondents

Special properties

among senior marketing executives

Method of interview

Online survey

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Statistics on " Artificial intelligence (AI) in marketing in the United Kingdom "

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Other statistics that may interest you Artificial intelligence (AI) in marketing in the United Kingdom

Overview

7

Take-up & application

8

Marketer insights

8

Consumer insights

8

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Topics

Artificial intelligence (AI) use in marketing in the UKAdvertising in the UKProgrammatic advertising in the UKArtificial intelligence (AI) use in marketing Digital advertising in the UK
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$0 USD
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