Access frequency Yahoo! websites in the U.S. 2022-2024

Published by Statista Research Department, Mar 10, 2025

A survey conducted between 2022 and 2024 among consumers in the United States found that most of Yahoo! users visit the platform every day. In 2024, over 20 percent of respondents reported accessing Yahoo! services such as Yahoo Mail and Yahoo Finance daily. This represents a marginal increase compared to the usage recorded in the previous years. While approximately 40 percent of respondents reporting to have never used Yahoo! websites, daily and weekly usage remained more common than monthly access.

Frequency of Yahoo! websites usage among adults in the United States from 2022 to 2024

CharacteristicDailyWeeklyA few times a monthOnce a monthLess often than once a monthNever
2022 19% 12% 11% 5% 14% 39%
2023 20% 12% 10% 4% 14% 40%
2024 21% 12% 9% 4% 13% 42%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents19%19%20%20%21%21%12%12%12%12%12%12%11%11%10%10%9%9%5%5%4%4%4%4%14%14%14%14%13%13%39%39%40%40%42%42%DailyWeeklyA few times a monthOnce a monthLess often than once a monthNever202220232024
0%10%20%30%40%50%

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Release date

July 2024

Region

United States

Survey time period

2022 to July 2024

Number of respondents

175,000 respondents

Age group

18 years and older

Supplementary notes

The original question was phrased by the source as follows: "How often do you visit any of Yahoo!'s websites, such as Yahoo! Mail, or Yahoo! Finance?"

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