When surveyed in 2024, consumers in the United States seemed to enjoy purchasing makeup at beaty retailers due to price and the in-store experience. Nearly half (49 percent) of respondents said they enjoyed purchasing makeup at stores like Sephora and Ulta because of the loyalty and rewards programs offered by these retailers.
Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024
Characteristic
Share of respondents
These retailers carry the brands I like
57%
Loyalty / rewards programs
49%
To take advantage of sales and promotions
42%
In-store experience / ambiance
33%
Ability to purchase products at a variety of price points
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Numerator. (May 29, 2024). Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. "Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024." Chart. May 29, 2024. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. (2024). Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator. "Leading Reasons for Purchasing Makeup at Beauty Retailers among Consumers in The United States in 2024." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
Numerator, Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/ (last visited January 10, 2025)
Leading reasons for purchasing makeup at beauty retailers among consumers in the United States in 2024 [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1481739/main-reasons-to-buy-makeup-at-beauty-retailers-among-consumers-in-the-us/
