Several consumers in the United States placed a higher emphasis on cleanliness and hygiene in 2024. One of the most common reason for this change was an increase in working out, with 31 percent of respondents saying they purchased more hair and body products because they were exercising more.
Leading reasons consumers purchased more hair and body care products in the United States in 2024
respondents who previously stated they were more focused on hygiene in 2024 than a year before
Supplementary notes
In March 2024, respondents who had previously stated they were more focused on hygiene than in the previous year, were asked by the source why they purchased more hair and body care items.
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Numerator. (May 29, 2024). Leading reasons consumers purchased more hair and body care products in the United States in 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/
Numerator. "Leading reasons consumers purchased more hair and body care products in the United States in 2024." Chart. May 29, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/
Numerator. (2024). Leading reasons consumers purchased more hair and body care products in the United States in 2024. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/
Numerator. "Leading Reasons Consumers Purchased More Hair and Body Care Products in The United States in 2024." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/
Numerator, Leading reasons consumers purchased more hair and body care products in the United States in 2024 Statista, https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/ (last visited January 09, 2025)
Leading reasons consumers purchased more hair and body care products in the United States in 2024 [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1481716/reasons-us-consumers-purchased-more-hair-and-body-products/
