In 2023, body washes were some of the most popular hygiene products among consumers in the United States, with a total household penetration rate of about 80.7 percent. These were followed by rinse-off shampoos and bar soaps.
Household penetration rate of hygiene products among consumers in the United States in 2023, by product type
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Numerator. (May 29, 2024). Household penetration rate of hygiene products among consumers in the United States in 2023, by product type [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. "Household penetration rate of hygiene products among consumers in the United States in 2023, by product type." Chart. May 29, 2024. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. (2024). Household penetration rate of hygiene products among consumers in the United States in 2023, by product type. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. "Household Penetration Rate of Hygiene Products among Consumers in The United States in 2023, by Product Type." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator, Household penetration rate of hygiene products among consumers in the United States in 2023, by product type Statista, https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/ (last visited November 05, 2024)
Household penetration rate of hygiene products among consumers in the United States in 2023, by product type [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
