In 2023, body washes were some of the most popular hygiene products among consumers in the United States, with a total household penetration rate of about 80.7 percent. These were followed by rinse-off shampoos and bar soaps.
Household penetration rate of hygiene products among consumers in the United States in 2023, by product type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Numerator. (May 29, 2024). Household penetration rate of hygiene products among consumers in the United States in 2023, by product type [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. "Household penetration rate of hygiene products among consumers in the United States in 2023, by product type." Chart. May 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. (2024). Household penetration rate of hygiene products among consumers in the United States in 2023, by product type. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator. "Household Penetration Rate of Hygiene Products among Consumers in The United States in 2023, by Product Type." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
Numerator, Household penetration rate of hygiene products among consumers in the United States in 2023, by product type Statista, https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/ (last visited November 22, 2024)
Household penetration rate of hygiene products among consumers in the United States in 2023, by product type [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1481710/household-penetration-of-selected-hygiene-products-in-the-us/
