Most trusted brands among 18-year-olds in Brazil 2023

Published by
J. G. Navarro,
Nov 9, 2024

YouTube was the most trusted brand among people aged 18 in Brazil surveyed throughout 2023. Around 23 percent included the online video platform among the companies they trusted. Netflix and Adidas tied for second place, each mentioned by approximately 22 percent of the participants. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.

Most trusted brands among 18-year-olds in Brazil as of December 2023

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Release date

March 2024

Region

Brazil

Survey time period

January to December 2023

Number of respondents

1,093 respondents

Age group

18 years

Method of interview

Online panel

Supplementary notes

* Respondents aged 3 to 5 answered with their parents.

Multiple answers were possible.

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