In 2023, just under 200 streaming original titles were released across major streaming services in India. The drop in releases compared to 2021 can be attributed to a deceleration in investment in content by key players. Among the domestic platforms, mergers and acquisitions and financial circumstances were the leading factors for lesser content production. Meanwhile, global services Netflix and Amazon Prime Video saw fewer releases due to longer production times and content strategies being reassessed.
Annual number of original titles released on streaming platforms in India from 2015 to 2023
Note: Original titles include local original series and direct-to-OTT movie releases. Original content was surveyed on the streaming services Disney+Hotstar, Amazon Prime Video, Netflix, Sony LIV, Zee5 and Voot/JioCinema.Â
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Media Partners Asia. (February 28, 2024). Annual number of original titles released on streaming platforms in India from 2015 to 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/
Media Partners Asia. "Annual number of original titles released on streaming platforms in India from 2015 to 2023." Chart. February 28, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/
Media Partners Asia. (2024). Annual number of original titles released on streaming platforms in India from 2015 to 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/
Media Partners Asia. "Annual Number of Original Titles Released on Streaming Platforms in India from 2015 to 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/
Media Partners Asia, Annual number of original titles released on streaming platforms in India from 2015 to 2023 Statista, https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/ (last visited January 08, 2025)
Annual number of original titles released on streaming platforms in India from 2015 to 2023 [Graph], Media Partners Asia, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1481476/india-original-title-releases-on-streaming-platforms/
