During a 2023 online panel survey among children and teenagers in Brazil, around 30 percent of respondents reported choosing a brand because it made them feel happy. The same share of participants linked their choice to the brand being fun. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023
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Kids Corp. (March 19, 2024). Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. "Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023." Chart. March 19, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. (2024). Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. "Leading Factors Influencing The Choice of a Favorite Brand among Children and Teenagers in Brazil as of December 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp, Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/ (last visited August 24, 2024)
Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/