During a 2023 online panel survey among children and teenagers in Brazil, around 30 percent of respondents reported choosing a brand because it made them feel happy. The same share of participants linked their choice to the brand being fun. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kids Corp. (March 19, 2024). Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. "Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023." Chart. March 19, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. (2024). Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp. "Leading Factors Influencing The Choice of a Favorite Brand among Children and Teenagers in Brazil as of December 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
Kids Corp, Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/ (last visited December 03, 2024)
Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2023 [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481366/factors-influencing-kids-brand-choice-brazil/
