Favorite brands among children and teenagers in Brazil 2023

Published by
J. G. Navarro,
Nov 9, 2024

During a 2023 online panel survey among people aged three to 18 in Brazil, approximately 11 percent chose YouTube as their favorite brand. Roblox, Adidas, and Nike tied for second place, each selected by around eight percent of respondents. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.

Favorite brands among children and teenagers in Brazil as of December 2023

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Release date

March 2024

Region

Brazil

Survey time period

January to December 2023

Number of respondents

1,093 respondents

Age group

3-18 years*

Method of interview

Online panel

Supplementary notes

* Respondents aged 3 to 5 answered with their parents.

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Statistics on " Advertising and marketing to children and teenagers in Brazil "

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Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

8

Spotlight: parental advisory

4

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Topics

Advertising to children in Brazil
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